Northern Rivers Beer (NRB)
Services
Branding Identity
Product Identity
Packaging Design
Art Direction
Point of Sale
Merchandise
Print Design
Client
Stone & Wood Brewing Co
Brief
Our most sustainable beer yet. Made in the Northern Rivers for the Northern Rivers.
Approach
Taking inspiration from the region surrounding us and the people within. The first thing we thought of a regional icon was the humble brush turkey. We wanted to use the brush turkey as not only a symbol of the region but as a fun moniker for the beer. As well as adding some throw backs in design to the beer cans of the 70s and traditional beer cues like the rondel. At 4.0% ABV this beer is the perfect drop to wet the whistle. A bright, crisp beer that’s easy to drink and have yarn over. And the best part of this local brew, other than its taste, is that it’s made from at least 70% Certified Sustainable malt and 100% Certified Sustainable hops, crops that take things easier on the soil and water they're produced from.
