Vivo Chiropractic
Services
Branding & Identity
Logo Design
Print & Point of Sale
Brand Strategy
Art Direction
Signage
Website Design
Collaborators
Ronnoco Design Studio
Raz O’Connor
Brief
Warren works with you and your nervous system with a multi-technique approach to create a personalised healing plan so you can live with freedom.
Approach
VIVO is ‘to support life’ and through photosynthesis the leaf supports every organism to live everyday. Just as our spine supports us as humans, the spine on a leaf supports its veins. This is reflected not only within the imagery itself but through the organic way in which the mark is put together. Loose circles and uneven joins represent the subtle differences in each patient encountered. Every single person (and leaf) is different. The leaf image is created with the exact letter forms of the word “VIVO” and have been combined with a warm colour palette that brings strength to the mark. The mark encompasses; Freedom, Supporting life, Spines, the word mark, warmth, strength and individualities.
