First Light Brewing Co

Brief

Approachable, quality, locally brewed beer and a brewery that acts as a local hub/focal point that supports and brings the local community together. In a world full of increased pressures and stress, people want to go with the flow of life and make the most of it.

Approach

Founded by a couple of beer industry veterans/outdoors lovers on the NSW South Coast, First Light Brewing creates beers that lend themselves to the iconic South Coast lifestyle. Working closely with the small but talented team on developing the brand from the ground up, we crafted an identity and promise that captured the crew’s internal ethos of “owning the day”.

Priority considerations when approaching the visuals were organic shapes, high brand awareness, clarity with the product SKU variety, and a series of colours that reflected the region’s natural wonders.

The rising-sun icon was developed with the aim of creating a distinctive brand asset that could be used independently once brand equity has been established - shining like a beacon for drinkers in their South Coast backyard and beyond.

Working closely with the founders, we developed a full brand strategy to distill the values, vision, purpose, and positioning of First Light - laying the groundwork to begin crafting how it looks in the wild.

With a central organising thought of - “own the day”, we built a brand that is anchored in community; encouraging locals to embrace the flow of life, soak up all that the South Coast lifestyle has to offer, and to celebrate with good beer at the end of the day.

This idea bleeds through the brand from the visuals and packaging, to the product portfolio and taproom experience, with guidelines ensuring their identity remains in check as the business scales.